Thursday, May 29, 2008

He said it better than I did

More on the Jeep/Dodge campaign to subsidize gas prices, in The Washington Post on Memorial Day:

An ad on the air this weekend really framed the enormity of how far we are from responding to our generation’s “unfinished work.” This weekend only, you can buy a new Dodge and the company will subsidize your gas costs for 3 years. So Dodge wants to sell you a car you don’t really want to buy, that is not fuel efficient, will further damage our environment, and will further subsidize oil states, some of which are on the other side of the wars we’re currently fighting. And on top of it, Dodge is willing to subsidize your purchase with borrowed dollars since the company is currently drowning in debt.

Imagine that happening during the Civil War. Imagine that happening during World War I or II. Imagine celebrating Memorial Day in those days with such limited attention to honoring the dead that companies would get away with ignoring the fundamental struggle in which they’re giving their lives. The planet be damned, the troops be forgotten, the economy be ignored: buy a Dodge. Imagine.

It's never too late to contemplate Memorial Day. Read the entire excellent article here.



Doorman-Priest said...

Smacks of a last gasp of desparation to me.

RFSJ said...

DB, not quite sure what you mean by that?