Wednesday, May 14, 2008

Somebody's Not Quite Getting It

So I'm watching the Mets play the Nationals this evening and Vargas, the new Mets pitcher, is doing OK but not great, although it is 0-0 in the 3rd. Anyway, an ad comes on for Jeep - they're pitching a "2.99 Gas Guarantee." I'm sure there are details involved, but the gist of it is they will somehow subsidize gas when you buy a new Jeep and make sure your net cost is no more than 2.99 per gallon for three years, 12,000 miles per year. Seems like a nice idea, huh?

Except that the whole point of higher gas prices right now is not because anyone is hoarding, but because demand has increased. And, of course, Jeeps are big ole things and guzzle a lot of gas. So when it is now clear that climate change has and is happening, Jeep is encouraging us to buy those big gas guzzlers and just keep on our profligate ways.

That's just so wrong on so many different levels.


PS - I just sawa Dodge add with the same pitch. Sigh.

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